The Importance Of Digital Asset Management In 2022 & Beyond
Your digital asset library will grow as your business and content needs grow, which is why every digital file in a company’s media ecosystem must be organized and governed for effective digital asset management.
It is common for people to spend too much time searching for a single file; that’s why many companies that do not use a DAM solution face this problem.
In a recent survey of 3,400 marketers, it was revealed that 51% of the assets created and recreated go unused because people do not know they exist or cannot locate them.
Moreover, many marketers and agencies waste time repeating tasks between multiple tools.
Why has digital asset management become so important in 2022?
A digital asset can take any form in today’s rapidly evolving digital landscape. You can design, manage, upload, and share digital assets with anyone within your organization or outside it by storing them digitally.
These assets include files containing the rights to use them, such as photos, videos, and documents.
Think about the number of files or assets your organization regularly creates and shares. Your marketing team produces social media content, advertisements, and videos, while your operation teams create process documents, flowcharts, and blueprints.
Additionally, if you’re collaborating with partners or service providers, you may want them to have access to images or content on demand.
Digital assets fuel the success and growth of virtually every department in your organization. Therefore, a digital asset management platform (DAM) likeWiden DAM can help you manage assets efficiently across all your departments.
Several reputable software companies use Widen to power their global content delivery.
Why should companies use DAM in 2022 and beyond?
It is vital to have quality content to differentiate yourself from your competitors. Quality content creates a strong brand perception that can ultimately drive revenue for organizations by helping them connect with consumers.
Seeing as how demand for outstanding creative work has never been higher – from photography to graphics to copy to video – it’s no wonder that exceptional creative work is in such high demand.
As creative workflows become increasingly streamlined, organizations are turning to digital asset management (DAM) solutions to manage and store their content.
Getting the most out of DAM technology often depends on your chosen use case. While DAM systems are used in various ways, we’ve found that these nine benefits are universal.
1.Organize content in one place
It creates a system that allows team members and external partners to find the information they need quickly.
There is a perpetual need for marketing assets because the content is always in demand. However, with more files, you also risk misplacing them.
You can improve team alignment and content accessibility when you introduce a centralized location where everything users need is available when they need it.
A DAM solution can also eliminate the expense of re-creating lost files as they are secure and easy to locate once stored in the system.
2. Workflow optimization
It helps share proofs, collect feedback, and get approvals from each reviewer more efficiently.
Various DAM tools make content creation more efficient and agile. By automating workflow approval functions, such as legal approvals, brand reviews, and photoshoot workflows, you will be able to enhance and expedite the creative process.
A digital asset management system improves collaboration between teams and prevents miscommunications.
3. Repurpose your most successful content
It saves time and resources by repurposing your most successful content.
DAM systems enable the reuse and repurposing of assets by providing a complete picture of available content.
When you repurpose existing content such as copy, images, video, or any creative content, you’re not just reusing it; you’re re imagining it for a new purpose.
Team members can build upon existing assets by accessing past and current content. This saves time, money, and resources while giving old projects a new lease on life.
4. Maintain consistency across the brand
It aligns brand content standards across communicators and creators to ensure brand consistency.
With the help of simple search tools, marketers can curb the distribution of outdated or low-quality files by directing everyone to a single content repository.
Using a DAM solution guarantees that every team member is working with the same, brand-consistent files. The brand message is conveyed through consistent content use across all customer touchpoints.
5. Embrace the technologies you use
Integrating your technology stack ensures your content is accessible from anywhere.
Your DAM software must be flexible so that teams can use it in a way that helps them do their best work.
There is still a need for consistent and efficient work. Teams and channels are aligned when it comes to content and data. With integrated tools, teams can access the content in any system.
6. Assess the effectiveness of content
You can monitor the effectiveness of content by understanding where and why your teammates publish it and measuring how well it engages your audience.
It is common for DAM systems to include analytics tools that record when, where, and how assets are used. By analyzing this data, you can optimize your system and make important decisions about your content strategy.
Team members can reuse their best-performing content by using data to inform content strategy, ultimately saving time and resources.
7. Ensure that content rights and usage rights are protected.
A DAM administrator can control the interaction of different user groups with assets with governance tools.
Organizations can restrict access to sensitive content or limit downloading privileges on specific files using this method. By incorporating digital rights management (DRM) software, permissions are extended to monitor files after their distribution using digital watermarking and tracking software features.
8. Publish content approved by the brand
It provides your team members and external partners with brand-approved content.
With DAM platforms, stakeholders can access content friction-free, allowing them to get the information they need faster.
Through portals, mobile apps, or other tools, contributors, sales reps, and clients can access materials instantly.
Distributing distribution processes can be further automated and enhanced through integration with other platforms.
9. Reduce the number of redundant tools by consolidating them
All team members should be able to access one system for sharing content, files, and collaborating.
Organizations that centralize content often find that tools across departments and teams overlap. As a result of redundancy, unnecessary expenses and inconsistencies in assets and information are incurred.
When tools are consolidated, money is saved, content is easier to manage, and brand consistency is maintained.
There is more to digital assets than just files. They are valuable for brands because they invest time and money into acquiring or creating.
Organizations can quickly lose track of their content without a DAM system. As a result, people spend valuable time searching for missing files.
Additionally, brands mustmeet many expectations from consumers in today’s world. You can no longer win them over by offering a quality product at a competitive price.
In addition to the experience they receive, customers care about how they are treated. By streamlining workflows, preventing missteps, automating error-prone tasks, and promoting consistency, DAM processes and technology enable teams to deliver customer-centric, high-quality experiences.
Creating valuable connections with customers requires more than one channel and one time. Adapting to the modern marketing and sales environment has become an inter-channel endeavor and one-way DAM brands are leading the way.